Work Sample

Practabase: Simple EHR for therapists

Overview

Practabase was a lightweight EHR app targeted towards medical professionals.

Design Process

As co-founder, I had complete design freedom. I wanted a clean UX with minimal UI elements.

Design & Development Tools Used

Team and My Role

Co-founder (2023-2024)

I started to work on Practabase after a friend (and later Co-founder) shared his frustrations with cluttered, and archaic EHR software. By combining my experience in designing software and my co-founder's insights as a Doctor, we felt that an alternative was possible - an EHR that gets out of the way rather than stand out.

♦︎ We worked together to collate product insights both from personal experience and by talking to early users.

♦︎ I led design, and remotely managed a team of 2 contract engineers to develop and maintain the software.

♦︎ We shipped opinionated design - clean, light colours & zero fluff.

Key Design Challenges

♦︎ Conventional EHR software was archaic, slow, and cluttered. We set out to design a tool that stands out of the user's way, rather than blocking it.

♦︎ Accessible Design - this was a critical aspect we wanted address. My cofounder, from his experience as a doctor felt that most EHR wasn't usable by older paramedical staff. They required paid trainings, seminars etc to master. We wanted to eliminate this need by creating a software that just works.

♦︎ Most importantly - we wanted the visual design to be clean, with light colours and minimal UI elements. We avoided distracting UI elements, and made sure they don't feel cluttered.

Calendar and Scheduling

Branding & Logo Design

Client List

Appointments

Site Generator for Practices

Landing Page made with Framer

Key Learnings

Practabase is currently decommissioned as we've decided to shut down in Nov 2024. While the early traction showed promise, we couldn't crack the marketing.

As we were bootstrapped, it became no longer sustainable for us to maintain after a year. We didn't want to pursue fundraising as we were burnt out.

This was the biggest learning experience of my life, and has given me clarity on my strengths (design) and weaknesses (business). Onwards!

☀︎ Venkatragavan 2025